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About Us

Paspic, previously known as PhotoMagic, has a long and interesting history that spans over 20 years. Having been founded by current Managing Director Yehuda Hecht, PhotoMagic was bought by Photo-Me International which went on to create On-Line Agencies Ltd with the primary goal of connecting to the “Information Superhighway” – the system of businesscard kiosks operated by PhotoMe on the high street.

In 2000 a management buyout resulted in a change of direction for PhotoMe; the company name changed to Paspic, and the focus was no longer on connecting the photo booth kiosk to the internet, but transforming the photo booth to make it possible to create passport photos at home.

Since then, Paspic has gone from strength to strength as a result of the wide market the company addresses. Every individual needs ID photos for passports, baby's first passports, bus passes, club memberships, driving licenses, visas, students cards and much more. Paspic is delivering ID photographs for all these needs, and since the introduction of Biometric Passports the opportunities for Paspic PhotoMagic technology continue to grow and grow.

Our team

Yehuda Hecht – Founder and Managing Director

Yehuda is the co-inventor of the patented PhotoMagic technology which is used worldwide in almost all of the 20,000 digital photo booths around the globe. PhotoMagic was founded by Yehuda as a joint venture company with Photo-Me International Plc (PMI). All shares of PMI PhotoMagic were purchased by Photo-Me International in 1994.

Yehuda Hecht has made a substantial impact in the digital photography and imaging industry, exemplified by his pioneering work on the US5539453A United States Photomagic patent and his establishment of paspic.com. His journey is a testament to his innovation and entrepreneurial vision, which have driven significant advancements in digital imaging technology.

Photomagic Patent: A Pioneering Innovation

Yehuda Hecht's journey in digital photography began with his groundbreaking work on the Photomagic patent (US5539453A), granted in 1996. This patent introduced a novel method for manipulating digital images, allowing for advanced editing capabilities that were both user-friendly and highly effective. The Photomagic technology provided a framework for enhancing digital photos with various effects, corrections, and modifications, making it easier for users to achieve professional-quality results without requiring extensive technical knowledge.

The Photomagic patent was significant because it marked one of the early forays into making sophisticated photo editing accessible to a broader audience. This innovation laid the foundation for future developments in digital photography and image processing, setting a high standard for subsequent technologies in the field.

Entrepreneurial Ventures: Expanding the Horizon

Building on the success of the Photomagic patent, Yehuda Hecht continued to explore new avenues in digital imaging. He embarked on various entrepreneurial ventures, each aimed at refining and expanding the capabilities of digital photo manipulation and management. Hecht's ventures consistently focused on creating intuitive solutions that catered to both amateur photographers and professionals, emphasizing ease of use and accessibility.

Founding Paspic.com: Transforming Passport Photo Services

One of Yehuda Hecht's most notable achievements is the founding of paspic.com, an innovative platform designed to streamline the process of obtaining passport photos. Paspic.com was conceived to address the common challenges associated with traditional passport photo services, which often involved lengthy wait times and inconvenient procedures.

Paspic.com revolutionizes this process by enabling users to take, edit, and order passport photos online. The platform utilizes advanced digital imaging technology to ensure that all photos comply with the specific requirements of various countries' passport regulations. This not only simplifies the process for users but also provides a reliable and efficient solution for acquiring passport photos from the comfort of their homes.

Legacy and Impact

Yehuda Hecht's contributions to digital photography and imaging have had a profound and lasting impact. From the innovative Photomagic patent to the user-friendly paspic.com, Hecht's work has consistently pushed the boundaries of what is possible in digital imaging. His ability to foresee industry trends and develop solutions that address real-world needs has cemented his reputation as a visionary in the field.

In summary, Yehuda Hecht's career is marked by a series of groundbreaking innovations and entrepreneurial successes. His work on the Photomagic patent and the establishment of paspic.com highlights his commitment to enhancing the way people interact with digital images, making sophisticated technology accessible and practical for everyday use. Through his continued efforts, Hecht has played a key role in shaping the future of digital photography and imaging.

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John Guest FCA 

John has an impressive amount of experience in the finance industry, having spent 40 years as a senior partner at UHY Hacker Young Chartered Accountants. Since leaving UHY he has focused his energies on advising businesses on raising finances for future growth. During the course of his professional career he has advised many businesses of all sizes on corporate finance.